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The Play: Corporate Culture
Recruiting – A New Generation of Industry Leadership
By Cheryl Hudak
Gray hair under the hard hat is one of the most widespread concerns in the oil and natural gas industry today. The reasons are well documented and understandable – a mass exodus from the industry during the oil bust days of the 1980s and 1990s, and strong competition from other industries that have prospered during the 20-year absence of the industry from the hiring scene.
For more than two decades, graduates in science and technology fields have chosen to direct their careers toward industries they consider less cyclical, more technology driven and more environmentally friendly.
As a result, one of the energy industry’s greatest challenges is to develop a new corps of oil and gas professionals who have the knowledge and experience required to meet the nation’s growing energy demands.
“Every company in this industry is trying to overcome the boom and bust stigma of the past,” said Martha Burger, Senior Vice President – Human and Corporate Resources at Chesapeake. “The first step is to get the message out to people that this is not your father’s oil and gas industry. We have to convince them that today’s energy business is high tech, stable and environmentally friendly.”
After enticing young talent to consider energy careers, the challenge becomes one of competition within the industry ranks.
Chesapeake approaches recruiting challenges with the same intensity and confidence that made it a leader in finding and developing resources in difficult, unconventional natural gas plays.
The company started its efforts about 7 years ago when Chesapeake CEO Aubrey McClendon saw the problem approaching and warned his management team of the need to attract young people into this business before today’s industry professionals begin to retire in droves over the next 5 to 15 years.
Chesapeake immediately began developing partnerships with universities to encourage students to pursue energy-related fields. It funded scholarships, built internship programs, looked for candidates in unlikely areas and encouraged its experienced professionals to serve as mentors to newly recruited hires. Three years later, the company’s average age for an engineer had moved from 50 years to the mid-30s.
Chesapeake’s 50-acre corporate headquarters, located along two scenic creeks in a fashionable area of Oklahoma City, is a strong attraction to prospective employees. Its distinctly collegiate environment provides a career home for more than 2,700 employees who work there and refer to it as “the campus.” A 50,000-square-foot employee fitness center features weight-training, aerobics, basketball and racquetball courts and a swimming pool. Currently being enlarged to more than 70,000 square feet, the fitness center is a showplace for the company’s extensive healthy lifestyles initiatives.
“We have a unique corporate culture,” said Burger, “and it goes beyond appearances. Our atmosphere is dynamic and energetic and that appeals to the caliber of candidates we recruit.” That dynamic, distinctive culture landed Chesapeake a spot on the coveted FORTUNE 100 Best Companies to Work For® list in 2008.
The company’s use of leading-edge information systems also appeals to employment candidates, as well as its innovation and application of advanced technology in the field.
“Cutting-edge technology is critical for successful recruiting in the geosciences,” said Mark Lester, Executive Vice President – Exploration. “Candidates enjoy seeing our in-house 3-D Seismic Visualization Center. They also are wowed by Chesapeake’s Reservoir Technology Center, which allows for on-site core and sample analysis. Both facilities are firsts for Oklahoma and state of the art for the industry. Additionally, we have an excellent continuing education program, including many field trip options which allow the geoscientists to study modern and ancient depositional systems on the surface, then translate that knowledge into the subsurface to aid in the search for new plays.”
“The oil and gas exploration and production business today is incredibly high tech,” said Jeff Fisher, Senior Vice President – Production. “Our company is the heaviest user of technology in the industry, and we let recruits know that they will definitely be challenged on scientific and technology levels.
Chesapeake, with our emphasis on unconventional plays, has unique technological challenges, and we want unique solutions. At the end of the day, the students we really want to recruit are those who have made their own decisions to be part of our industry, the ones with a passion for it.”
Last year, the company’s recruiting programs reached 31 universities, colleges and graduate schools in 15 states, extending past the traditional energy academics.
“We go beyond the petroleum departments at many schools,” said Fisher. “We are recruiting chemical, mechanical and other engineering disciplines and have developed training programs to supplement their different academic backgrounds. We like the diversity and unique talents this exposes us to.”
The same technique has been applied to recruiting land management employees.
Mapping the future, Senior Geological Technician Stephen Cody
shares his expertise with intern Braydn Johnson, left, and Geologist
Nicholas Terech.
“Land management programs were virtually emptied after the ’80s,” said Henry Hood, Senior Vice President – Land and Legal and General Counsel. “So two years ago we extended our search for landmen into law schools as well as nontraditional sources. This business offers very attractive options for degreed professionals: great salaries, advancement opportunities and a more attractive lifestyle than many other career choices may offer, especially practicing law.”
Chesapeake is one of very few companies with large land departments. “We have needed a large staff to gain leasehold positions vital for success,” Hood explained. “Today, the company’s average land professional is younger than 30 years old, compared to the mid-to-late 40s only a few years ago. This age gap has actually worked in our favor because with no one in the mid ranges, there are great opportunities for rapid advancement for the younger employees – there is no ceiling to keep them down and few layers of management above them. That puts them on a fast track to career advancement.”
Hood added that the land department’s hiring rate has helped it keep up with immediate needs, but not to replace its aging work force. “We are still actively recruiting young people. With a sizable percentage of professionals turning 55 in the next five years, we have many opportunities.”
Internships play integral recruiting roles throughout the energy industry. Every year the number of interns who gain experience increases. Chesapeake interns are given the opportunity to perform real work in their fields of study. They also get to participate in the company’s culture and see if they embody the traits Chesapeake desires in its employees.
In 2008, the company employed 175 summer interns, 35 of whom have returned for second internships this year. A total of 88 interns are eligible for full time employment. Chesapeake recently kicked off our 2008–2009 College Recruitment campaign with plans to visit more than 35 universities across the United States in search of top notch engineers, geologists and law students.
“Professionals in all our divisions play strong roles in recruiting, and they really enjoy it,” said Fisher. “They embrace the challenge of bringing new people into the industry, to encourage them and serve as mentors.
“It is rewarding for long-timers to share the industry knowledge they’ve accumulated through the decades,” Fisher said. “And that goes two ways: those long-term employees are stimulated by the dynamic ideas and enthusiasm that a new generation brings to the company.”